Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom, Italy, France, Japan, Spain, Germany, China, USA, Canada and Australia.

Nike’s Speed Shop is an innovative concept that caters to people who dislike traditional in-person shopping experiences. Located in New York City, this flagship store aims to revolutionize retail by offering a unique and efficient way to shop for Nike products.